Tsim Sha Tsui K11 Art Mall | HENNESSY UNVEILS NEW LIMITED-EDITIONS FOR THIS MID-AUTUMN FESTIVAL, LAUNCHING EXPERIENTIAL "UNDER THE MOON TRUCK" POP-UP AT K11 Art Mall The Limited Editions and “Experience a New Kind of Ceremony” are a cultural tribute to th

Description

This Mid-Autumn Festival, Hennessy invites you to Experience a New Kind of Ceremony; a contemporary cultural ritual that brings together our community in reunion and celebration. Igniting the festive season, an exciting calendar of interactive activations invites consumers to explore the unique encounter between tea and cognac, sparked by the debut of the exclusive 'Under the Moon Truck' pop-up event at G/F, Piazza, K11 Art Mall.

Exclusive Event Preview: The "Under the Moon Truck" Pop-Up

As part of the launch program, the "Under the Moon Truck" at G/F, Piazza, K11 Art Mall offers a dedicated experiential space for the public from 10–13 September 2026. This public activation invites consumers to dive firsthand into the encounter between tea and cognac through a tailored, sensorial tasting experience. As a highlight of the experience, Available throughout all 4 days, the truck will exclusively feature The Hennessy V.S.O.P Boba, a Bubble Tea Cocktail, specially crafted with Hennessy V.S.O.P.

Bringing the energetic concept of contemporary serves into the cocktail scene, Hennessy has partnered with Avenue 75 Bar & Eatery, Chin Chin Bar from Hyatt Regency Hong Kong , Tsim Sha Tsui, Draft Land, Library Restaurant and Bar, Red Room, Swim Club from Kimpton Tsim Sha Tsui Hong Kong, The Bar from The Peninsula and

Tiffany’s New York Bar from InterContinental Grand Stanford Hong Kong for premier bar collaborations to design bespoke, festive tea-infused creations.

"Under the Moon Truck" Guest Bar Shift Schedule:

To mark this auspicious season, the House launches two limited-edition bottles. Complementing the festive lineup, Hennessy also introduces a special mooncake collaboration with InterContinental Grand Stanford Hong Kong, redefining the festive indulgence with premium dark chocolate and cognac pairing.

Experience a New Kind of Ceremony reimagines Mid-Autumn as a living culture of togetherness. Through curated pairings and contemporary serving rituals, Hennessy offers fresh ways to gather, taste and celebrate across generations and lifestyles.

Hennessy’s V.S.O.P and X.O Limited Editions interpret the meeting of tea and cognac through distinct rituals and sensorial experiences. The packaging features fluid lines, bold contrasts and a moon motif patterned with tea leaves, a visual symbol of convergence and shared ceremony.

Energized by contemporary serves, the V.S.O.P Limited Edition is crafted for vibrant gatherings, highlighting tea-inspired creations like an Oolong Iced Tea where the vivid tones of the packaging beautifully reflect the energy of the liquid in motion.

In contrast, the X.O Limited Edition offers a refined expression inspired by fine tea culture, introducing sophisticated rituals like X.O on Pu’er tea ice tailored for intimate, elevated moments. The design palette for X.O draws elegantly from deep cognac amber with subtle silver accents, perfectly echoing the luxurious aesthetic of its signature on-ice serve.

The V.S.O.P. and X.O. Mid-Autumn Festival limited editions are now available at selected retail stores in Hong Kong and Macau, while stocks last.

Hennessy x InterContinental Grand Stanford Hong Kong: Hennessy V.S.O.P Infused Chocolate Mooncakes with Miniature

To further elevate the festive celebrations, Hennessy introduces an exclusive culinary collaboration with the InterContinental Grand Stanford Hong Kong to debut a limited-edition mooncake. Featuring a rich, velvety dark chocolate filling infused with the bold, aromatic notes of Hennessy cognac. This sophisticated pairing creates a flawless harmony of deep cocoa and vibrant spirit, offering an unparalleled luxury tasting experience this Mid-Autumn Festival.

The festive gift set includes two Hennessy V.S.O.P Infused Chocolate Mooncakes together with one 50ml bottle of Hennessy V.S.O.P, priced at HK$328. Available for order now via this link.